You can turn off comments on all of your existing videos here as well.“Friends” refers to people on the app who you follow and follow you back. If your account is private, “Followers” requires users to follow you in order to comment. If your account is public, “Everyone” allows anyone to comment when the comments are turned on. You can select Everyone, Followers, Friends or No One. On this page, you can choose who can comment on your videos.Click on Privacy and scroll down to Comments. Go to your profile page and click on the three bars in the top right corner.Ready to get started? Here’s how to select who can comment on your videos: Embrace innovation by brainstorming new ways to cultivate dialogue with your audience and create lasting relationships. These are just the basics to keep top of mind when developing your TikTok comment strategy. Knowing how to craft relationships in the TikTok comment section should play a major role in your strategy, especially when building awareness with younger audiences. Understanding the nature of the app is key when navigating the comment section. Be light-hearted and funny, but beware the fine line between creative and cringe. Understanding the nature of the app is keyĪnother factor to keep top of mind is to stay true to the culture of the app. Bonus points if the video aligns with the brand’s values or showcases new products. However, social media marketers also interact with TikToks that directly mention their brand in the caption or video. If you go to the Discover tab, you’ll see trending hashtags with brands commenting on popular videos, taking advantage of the potential reach. Brands comment on viral videos frequentlyĬommenting on viral videos is another common practice. If a user earns a top comment via a request, suggestion or simply a funny remark, the brand can follow up with a personalized video response. Brands can use video responses to answer questions, but they can also be used to recognize audience members. Use TikTok’s video response feature to continue the flow of the conversation. The video response is embedded in the comment section for all users to see, encouraging even more engagement. Video responses allow the original creator to directly reply to a comment with a video. Video responses make TikTok’s comment section stand out from other social platforms. Video responses add another layer of engagement An abundance of comments signals to the algorithm that a lot of users are interested, so it pushes it out to more FYPs. The TikTok algorithm rewards content with a lot of comment activity, making these videos more likely to show up on the For You page (FYP). The goal is comment-generated reach, so if a brand earns a top comment or video response, they’ve struck virtual gold. The app pushes popular comments to the top of the section, increasing visibility even more. 1. The hierarchy of the comment section matters When it comes to earning TikTok comments organically, there are a few things to keep in mind. Save your resources, prevent mistrust and avoid getting called out in the comments for using bots. At first glance, your comment section will appear flooded with comments and positive reactions, but your audience will catch on. Hired commenters and bots aren’t genuine ambassadors for your brand and will not provide the true insights you need to know about your customer base. Technically you can, but we suggest otherwise because it’s simply not worth it, especially when you can earn them for free. Let’s address the biggest lesson: Do not buy TikTok comments. Published on Don’t buy TikTok comments, earn them organically
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